You can get more from your communications investment
I spent years as head of client service and operations at a leading strategic communications agency. Now I’m helping agencies and clients — from startups to established brands to nonprofits and foundations — maximize their relationships.
There are incredibly effective agency-client partnerships and wildly inefficient ones. I know when an agency might be spinning its wheels and when a client isn’t getting the most value from its partner.
Through my experience, I’ve mapped out how to tackle client-agency malaise — agencies hate it, clients hate it, we can fix it! I can help develop a plan for getting agencies and clients back in sync so the client gets the very best work, best people, and better results.
If this sounds familiar, you have options! Before you launch (another) agency search or let that client slip away, let’s talk!
OK, how does it work? And who are you?
How does it work?
I want to help get the client-agency partnership onto a solid footing. To do that, I observe, inquire and report. I talk to your team — the leadership and the folks running things day to day — to learn what you need from your agency and hear what you’re actually getting from the relationship.
Then I join a call or two with your agency and have a couple separate conversations with them to map out the missed connections, big blockers or nagging issues. Finally I give you a clear and actionable report, a narrative that gets to the heart of the things along with some strategy-informed recommendations that together form a roadmap you can follow to get more out of this partnership.
Schedules-permitted, we can get it done inside 45 days. Consider the time and cost of developing an RFP, shopping it to new agencies, intro calls, reviewing decks, sitting through pitches — and then onboarding the new team with stakeholder calls and message alignment and more. This is what a good agency must do to get it right — and your current agency probably did it. If you want to retain the value of that investment, let’s talk!
And you are…?
My name is Tarek Rizk. I am a seasoned marketing professional with three decades of experience helping a wide variety of clients — startups, think tanks, nonprofits and foundations — get the most out of their partnerships. I’ve worked in-house and at agencies and I have seen first-hand how the changes in the client service and consulting have changed the industry. I have experience developing and implementing the adjustments needed to keep an agency-client partnership working. It’s about listening and aligning everyone’s priorities alongside your own. (It doesn’t hurt that I have a degree in conflict resolution.)