Here’s a look at the kinds of organizations I’ve worked with recently and what we’ve accomplished together.
Thought Leadership and Media Strategy
AI Startup
For an AI company building tools for enterprise clients, I led messaging and positioning development, then built and executed a media strategy to establish the founders as credible voices in the AI conversation. I drafted op-eds, pitched reporters, and developed press releases that generated coverage in trade and business press.
Health Data Startup
For a health data company operating in a complex and fast-moving policy environment, I served as a direct advisor to the CEO on executive communications and thought leadership. I developed media pitches, helped establish a steady drumbeat of coverage in health tech and health policy press, and provided crisis communications counsel when a major industry dispute created potential reputational risk for the organization.
Medical Technology Association
For a leading med tech association, I developed a new messaging and positioning framework for the organization, then built and led a thought leadership program for three senior executives — the CEO, Chief Innovation Officer, and Chief Science Officer. The work spanned media outreach, content development for owned channels, and placement in external publications.
Medical Device Company
I supported the US market launch of a breakthrough medical device, helping the team develop communications strategy around a key regulatory milestone and building the narrative for early market entry.
AI Adoption for Communications Teams
I believe AI should make communications work smarter, not generic. The following engagements reflect a practical, story-first approach to helping teams adopt new tools without losing what makes their communications distinctive.
Major Philanthropic Organization
I worked with the communications and digital team at a major foundation to bring AI tools into their workflow — carefully, in keeping with their strong principles around honoring the work of human creators.
Value-based Care Organization
I designed and delivered a workshop for the communications and digital team at a leading value-based care company, focused on practical ways to use AI to streamline content development, strengthen media strategy, and get more out of limited team capacity.
Strategic Communications Agency
I helped a DC-based strategic communications agency evaluate and adopt AI tools that could help their team deliver greater value to clients without compromising quality.
And who are you?
A few things I’m known for…
- Finding the story inside complicated subject matter and making it accessible
- Building thought leadership programs that actually generate coverage, not just content
- Advising executives on how to show up with authority and authenticity
- Helping communications teams punch above their weight with smart strategy and, increasingly, smart tools